The law of supply and demand suggests that the higher the price of a good or service, the lower the demand. Finding the market for a highly priced good or service is typically a major challenge.  Search costs can be extremely high, particularly if advertising is the medium.

Fortunately the market for highly priced products can usually be defined by:

• Location
• Job Title/s
• Company revenue
• Employee statistics
• Industrial sectors.
• Number of PC’s

Defining your target audience is critical to the overall success of the campaign.  It is imperative that the right people receive the right message.  Market Intelegence has access to a database of 90,000 Australian businesses, utilize our experience to assist you with in defining your target audience.